Buying exclusive MVA leads: what to check before you pay

1. Establish what “exclusive” means

In this Marketplace, one firm can purchase a listing. It then leaves public inventory, and that buyer receives the contact information. This does not guarantee that the person will retain your firm, has a viable claim or has never contacted another attorney. Ask any supplier about its resale and delivery rules rather than relying on the word “exclusive” alone.

2. Separate inquiry age from accident date

Inquiry age measures time since the original request, not when it was added to the Marketplace. Accident timeframe is a separate survey answer. Review both: a newly listed inquiry may already be aged, and a recent inquiry may concern an older accident.

3. Compare Qualified and DQ leads

Qualified and DQ are intake categories, not legal conclusions. DQ inquiries did not meet the Qualified criteria or came from a disqualified campaign. A cheaper DQ lead is not automatically suitable for your firm; inspect the available accident information and assess the full intake after purchase.

4. Understand the price before deciding

Fresh lead prices start by state and tier and step down every 20 minutes toward a floor. Age-enabled inventory uses original inquiry age, with a 25% discount after 24 hours and 50% from day three, subject to the displayed floor. DQ uses a lower tier. These reductions explain pricing; they are not evidence of likely case value, contactability or recovery.

5. Inspect consent and the actual intake record

Where available, the purchased record includes a TrustedForm certificate and intake answers. A certificate records information about form submission; a badge is not blanket permission to call or text. Your firm should review the actual consent language, contact method and applicable advertising, solicitation and privacy rules.

6. Decide what you can verify before purchase

• State, accident timeframe and a redacted description when supplied.
• Qualified or DQ category, original inquiry age and current price.
• Displayed verification status—not a guarantee of a valid case.
• Your licensed-state eligibility and the terms applicable to your purchase.

Name, phone, email and the full intake remain locked until purchase. Do not assume missing preview information will establish a viable claim or that a return is guaranteed. Clarify any purchase terms you need before paying.